Ways to implement lead generation

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Do you feel as though your website could be generating more leads?

Convert all that traffic to leads?

The ability to generate leads online is a critical need. Without it, your business is heading for significant challenges. The vast majority of customers are using online search as their first, and sometimes the only, method of purchase. One must have an efficient website with effective lea

What is a lead generation strategy ?

A lead generation strategy includes tactics that attract interested prospects and convert them into leads. A lead is a potential customer who has shown interest in your brand by taking some action. They have shared their contact details or otherwise implied that they may want to do business with you- Blog.Alexa.

In other words , various techniques and tactics used to attract visitors which can get converted into potential leads and slowly get converted into customers. There are various lead generation strategies like ctroducting chatbots, giving offers & discounts, engaging in webinars , subscribing to newsletter and so on.

If you haven’t read the previous article on What is lead generation and its benefits I highly recommend you to read it first

Here are a few techniques which can assist brands for developing strong lead generation techniques and attract visitors which can slowly and gradually develop into qualified leads.Lets have a look at these techniques

1 Website optimization

There are chances to increase leads by 50% just by optimizing your websites which can be effortlessly done by blending in all the elements like titles , subtilties images etc.

Adding a must-read section to the sidebar assists promoting the best content to your visitors helps in converting visitors on your website to potential leads. One can have various offers being promoted on the landing page of your website which can enlighten and empower your visitors and give an opportunity to engage with them. One can optimize a website by providing chatbots ,share buttons and links connecting to other links , and having the correct color combination and white space for the website.

2 Use Powerful headlines & verbs

A verb is an action word. If you want to create a strong and powerful impression one should make use of powerful and well-built verbs and headlines.

So, what makes a headline powerful ? It’s the usage of keywords, length , topic , verb followed by the structure which makes a headline efficient and well-built.

Read on trivial hacks to use headlines effectively .

With enough curiosity drawn through a headline attracting visitors gets simplified. A well built headline can not only attract visitors but also help in increasing the search rank. But if you want the search rank to improve, then add this to your checklist while curating a headline. ADD: ‘Keyword’ to your checklist. Make sure to use keywords that your buyer persona would use to search for your solution.

Be it a blog, a social media post, an article or a video anything which drives in leads you should make use of strong optimised verbs and headlines to attract visitors which can become potential leads.

Did you know Almost 73% of the buying decisions are made from the headline itself.

3 Create a LOT of opt-in opportunities and make them irresistible

Didn’t that image grab your immediate attention ?

Create a lot of opportunities for your visitors to sign in or subscribe for something on a site be it a podcast, a webinar, a pdf about details , product analysis or competitor analysis. Give options for the visitor to choose from making the visitor irresistible with the amount of choices given to them. This will create a strong image of the brand in the eyes of visitors and will lead to increase the conversion rate.

4. Differentiate your lead generation team & sales team .

Lead generation is a process of developing interest and attracting visitors and converting them into a lead where else sales is an exchange of goods and services for money. The meaning for both the terminology is divergent.

A team in charge of lead generation creates awareness about the brand and its products and educates and engages with the visitors. On the other hand the sales team generates revenue for the brand .

Both the teams have different end goals & purpose for the brand. Hence it is necessary to differentiate the team to achieve the result desired for the brand.

5. Use google as log in

Effective marketing can be achieved if the target audience are treated like individuals who need to be adhered to and not just a bunch of people. You can acquire more customers to your business by limiting the amount of information that they need to input in the forms.

So becoming a prospect for the brand doesn’t require a lot of information. Rather than making the leads fill up long forms the brand should focus more on engaging with the lead.

Using google login can be a great trick for getting responsive leads. Generally names , numbers, email id and other details are filled up with sites like google Facebook iCloud etc Auto sign up from these sites can also help increasing database of the visitors

6. Link your podcasts & webinars to your content.

A webinar or a podcast is an effective and efficient way to attract and engage with your visitors.

Linking content to their webinars or podcasts provides a sense of trust and credibility among the visitors .One easy way to generate leads from visitors is their registration to a podcast or a webinar .

One can generate leads, make then potential customers and set up an thriving business

A key to a successful webinar or podcast which results in effective lead generation is a welcome question which engages the audience and builds enthusiasm.The next step can be educating and engaging the visitors regarding the brand and its products and clearing their doubts in the same context followed by launching a poll to see how many are interested . Once all of this is done the webinar can conclude with an offer given to the visitors to delight them .

Lastly remember that lead generation is a long term process and should not hurry in it.Leads nurturing into clients require consistency and patience and one should always keep those

Out of various growth strategies provided by The Urban Chief, lead generation is one of them. The Urban Chief creates a business ecosystem that they like to call the “progressive funnel” which gives recurring value to your customers and generates progressive sustainable revenue for brands. Go and read about them !